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retail_dive:

Marketers shift toward generative engine optimization as consumers turn to AI chatbots for product search

Generative engine optimization (GEO) is quickly emerging as a new frontier for marketers, particularly as consumers increasingly turn to AI-powered tools to research and choose products. While search engine optimization has long dominated digital strategy, GEO introduces a different way for brands to appear in AI-generated answers.

ESM Magazine / esm_magazine:

Albertsons launches AI-powered quality control tool to grade fresh produce

The retailer said the patent-pending system uses computer vision developed with Google Cloud’s Gemini Enterprise to evaluate produce images against its quality standards. The tool is currently deployed in select distribution centres for strawberries and red and green grapes, with plans to expand nationwide.

the_grocer:

Global Brands to rebrand VK Squashka RTDs after Portman Group ruling

Global Brands is to update the name and packaging of its VK Squashka RTDs after the products were adjudged to have particular appeal to under-18s. The Portman Group’s Independent Complaints Panel found four breaches of its Code of Practice following a complaint from a member of the public.

the_grocer:

Over the Moo launches Find Love in Your Freezer campaign in the UK

Plant-based ice cream brand Over the Moo is rolling out a new UK-facing brand push this summer with the launch of its Find Love in Your Freezer campaign. The campaign is supported by a six-figure marketing investment designed to build awareness alongside new retail activity.

food_manufacture:

Lumina Intelligence launches Category Management & Insight Awards 2026

Open to all UK-focused food and drink businesses, the awards recognise the teams and individuals who transform data, consumer understanding and market insight into measurable commercial impact. Finalists will be announced in September, with winners revealed at a live awards event in London on 12 November 2026.

Olivia Haslam / nutraingredients:

Jenerise launches Cr.01 precision-grade creatine monohydrate with global distribution partners.

Cr.01 seeks to deliver high-purity creatine with tightly controlled manufacturing standards and independent batch verification, and is manufactured to comply with major international quality and safety standards, including FDA (USP) and EFSA requirements. Fayrefield Nutratek is the exclusive distributor for the United Kingdom and Western Europe, while Osage Food Products manages distribution across North America.