Asics launches “Get the Glow” campaign promoting post-workout looks over skincare products.
The footwear and apparel brand’s “Get the Glow” campaign celebrates unfiltered post-workout looks while positioning movement over skincare products as the key to confidence, mood and radiance. The campaign features athletes and influencers sharing their post-exercise glow without filters under #ASICSGetTheGlow.
2h ago · 1 source
Coverage
- Asics Bets on Authenticity, Challenges Beauty Culture in New Campaign
athletech_news · 2d ago