Bel Group has acquired Ingenuity Foods’ Brainiac and Little Brainiac brands in North America.
Bel US, the American subsidiary of cheese multinational Bel Group, has announced the acquisition of Ingenuity Food’s brands Brainiac and Little Brainiac. The move complements Bel’s existing GoGo squeeZ line and will diversify the company's portfolio of fruit snacks targeted towards toddlers and younger children.
2h ago · 2 sources
Coverage
- Bel Group Acquires Ingenuity Foods' Brands In North America
esm_magazine · 1d ago
- Bel’s Brainiac buy signals next wave in kids’ snacks
food_navigator_usa · 1d ago