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Kroger reports 14% higher growth in its most nutritious products as better-for-you brands gain traction.

“It’s about 14% higher growth seen in the most nutritious products on the shelf,” said Laura Brown, director of nutrition at Kroger Health. The company said it is rethinking merchandising and connecting pharmacy and dietitian services to guide shoppers to more nutritious options.

2h ago · 1 source

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