Mintel reports 47% of US adults feel overwhelmed by functional beverage offerings
47% of US adults say they feel overwhelmed by the assortment of functional beverages on the market, according to Mintel data. This rises to 56% in 18-24 year-olds.
31m ago · 1 source
Coverage
- Keep it simple: Why functional beverages are in danger of overwhelming consumers
Rachel Arthur / food_navigator_usa · 8h ago