Muscle Milk reformulates its RTD line with ultrafiltered milk and updated packaging to broaden its consumer positioning.
Muscle Milk is undergoing its most significant transformation yet, rolling out a reformulation and packaging refresh across its RTD line. The changes are aimed at repositioning the brand from strictly gym fuel to “protein for all.”
2h ago · 1 source
Coverage
- ‘Protein for All’: Muscle Milk Reformulates RTD Line with Ultrafiltered Milk, Cleaner Labels
Shauna Golden / bevnet · 3h ago