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PepsiCo’s Muscle Milk reformulates and rebrands its ready-to-drink line with ultrafiltered milk and cleaner labels.

Muscle Milk is undergoing its most significant transformation yet, rolling out a reformulation and packaging refresh across its RTD line to reposition the brand from strictly gym fuel to “protein for all.” The reformulated beverage amps up the protein while cutting artificial colors, sweeteners and flavors.

32m ago · 2 sources