Sazerac acquires stake in Alix Earle-backed canned margarita brand Sipmargs
Fireball owner Sazerac bought a stake in Sipmargs, a ready-to-drink canned margarita brand from TikTok personality Alix Earle, the company announced Wednesday. Sazerac will hold the exclusive distribution rights to Sipmargs, which is backed by Earle and lifestyle brand Palm Tree Crew.
32m ago · 2 sources
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