Industry reports show declining U.S. plant-based sales, shrinking global wine metrics, and a U.K. ruling against VK Squashka packaging.
SPINS data showed U.S. plant-based dollar sales fell 2% from 2024 to 2025, totaling $7.9 billion, while global wine consumption decreased 2.7% to 208 million hectolitres in 2025. The Portman Group ruled that VK Squashka RTDs breached its Code of Practice and must update their name and packaging.
1d ago · 1 source
Coverage
- VK Squashka set for rebrand after falling foul of Portman Group rules
the_grocer · 2d ago