Kantar BrandZ explains why consumers continue to pay more for certain brands in a tight economy.
Why do consumers keep paying more for some brands even when budgets are tight? Kantar BrandZ’s Ellie Thorpe breaks down the emotional connections, cultural relevance and innovation strategies helping companies like Coca-Cola, Red Bull and Walmart outperform in a volatile economy.
18h ago · 1 source
Coverage
- Why consumers pay more for certain brands even in a tight economy
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