BevNET interviews Echelon Kitchen & Bar’s Max Schikora on trends in zero-proof spirits
As part of its ongoing series on the evolution of zero-proof drinking, BevNET spoke with Max Schikora about white space in NA spirits and sales occasions. He also discussed the role of sugar in consumption and seasonal moderation trends.
5/20/2026 · 1 source
Coverage
- Zero-Proof Playbook: Echelon’s Max Schikora on White Space, Sales Occasions
Ferron Salniker / bevnet · 5/18/2026
- Can Better Pricing, More Variety Spark Growth In Non-Alc Wine?
Lukas Southard / bevnet · 5/18/2026
- Report: Danone Set to Exit Lifeway Foods
Martín Caballero / bevnet · 5/18/2026
- Licensing Expo 2026 Returns with More Than 400 Exhibitors and Powerhouse Lineup from Minecraft, Real Madrid, LEGO, NASCAR, PepsiCo
globenewswire_food · 5/18/2026
- Harken Bags New Funding for Costco Deal, Oishii Lands $150M, Spam Dogs & More
Mark Murphy / nosh · 5/17/2026