Cinnabon signs supermarket licensing agreement with Baker & Baker to return to the UK market
Now, it’s returning to UK consumers through a supermarket licensing agreement with Baker & Baker. Despite the closure of its standalone stores, the brand retained significant consumer recognition.
7h ago · 1 source
Coverage
- Cinnabon swaps the UK high street for a licensing deal
Gill Hyslop / bakery_and_snacks · 1d ago