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Mark Anthony Brands withdraws Lionel Messi-backed Más+ By Messi hydration drink from the UK less than a year after launch.

Más+ By Messi made its debut in the UK in March 2025 via a tie up with Spar stores but has since been withdrawn entirely. Mark Anthony Brands confirmed the decision to phase out Más+ By Messi had been taken at the start of 2026.

5/22/2026 · 1 source

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