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Industry reports outline growth in RTD, functional and occasions-driven dairy and beverage categories.

By the mid-2030s, the ready-to-drink beverage market would be approaching a value of almost a trillion and a half, an increase of roughly 67% from 2026. There are four beverage behavioral shifts occurring today, Nik Modi said May 11 at CSP’s Cold Vault Forum.

5/23/2026 · 1 source

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