Circana survey says retailers are missing $100 million in annual at-home dinner sales

Retailers are leaving $100 million in annual sales on the table by failing to target at-home occasions effectively, according to a Circana survey of 25,000 consumers. The National Eating Survey found consumers spend $3.78 per person on at-home dinners, rising 36% when adult guests are present.

5/23/2026 · 1 source