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Hartman Group report urges food and beverage brands to focus AI strategy on reducing consumer decision fatigue and improving operations

While the industry is racing to experimenting with how AI can improve their business, the biggest opportunity to connect with consumers isn’t aspirational – it’s rational, according to Hartman Group’s latest white paper, The Practical Future of Food Tech. The report argues consumers face “too many product options,” “conflicting health advice” and “inspiration overload,” all of which contribute to decision fatigue.

2h ago · 4 sources