PLEZi rebrands its Hydration line around Steph Curry and drops its original kids juice line.
The better-for-you beverage brand first founded by former First Lady Michelle Obama and led by L.A. Libations is rolling out a rebrand for its 16.9 oz. PLEZi Hydration line. The company plans to focus fully on a cross-generational opportunity in sports drinks, having dropped its original kids juice line.
2h ago · 1 source
Coverage
- PLEZi Rebuilds Around Steph Curry with Hydration Refresh
Brad Avery / bevnet · 3h ago