← Frontpage

PLEZi rebrands its Hydration line around Steph Curry and drops its original kids juice line.

The better-for-you beverage brand first founded by former First Lady Michelle Obama and led by L.A. Libations is rolling out a rebrand for its 16.9 oz. PLEZi Hydration line. The company plans to focus fully on a cross-generational opportunity in sports drinks, having dropped its original kids juice line.

2h ago · 1 source

Coverage