FIFA sponsors including Mengniu and Pacific Retail Capital Partners announce World Cup activation campaigns ahead of 2026 tournament.
This year’s FIFA World Cup is set to bring in almost $3bn from commercial partnerships and sponsors, with football’s governing body reporting "unprecedented interest from brands across the globe". Chinese dairy major Mengniu is the tournament’s official dairy sponsor.
4h ago · 2 sources
Coverage
- Dairy’s FIFA World Cup foray may be its biggest play yet
dairy_reporter · 4h ago
- Pacific Retail Capital Partners Launches Nationwide World Cup Fan Experience Campaign
businesswire_food · 4h ago