Wilkinson Sword and Atlassian Williams F1 Team launch ‘Partners in Smooth’ campaign
The activity is led by a short film in which Wilkinson Sword’s Blade Master character serves as Williams’ first ‘director of smooth’. The campaign will run for the remainder of the 2026 Formula 1 season and expand into creator content, fan participation and retail activations.
6/2/2026 · 1 source
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