**When Your Frozen Fries Raise $10 Million**

Jesse & Ben’s just closed an oversubscribed $10 million Series A, led by Greycroft, to fuel retail expansion, supply chain investment and leadership hires. Rich Products Ventures came in as a new investor, alongside Willow Growth Partners, Sling Ventures, Midnight Venture Partners and Grt Sht Ventures. A few notable founders joined the cap table too, including the team behind Poppi.

Not bad for a frozen french fries brand that launched in 2024.

Since hitting the frozen aisle, Jesse & Ben’s has grown more than 1,100%. The company expects another 300% to 400% growth in 2026. Distribution already includes Whole Foods and Target nationwide, with the new funding aimed at pushing further into retail.

Zoom out and the backdrop gets interesting. Sales of seed-oil-free products are surging, according to SPINS. Retailers like Walmart, Kroger and Sprouts now let buyers filter for certified brands through RangeMe. Seed-oil-free is no longer a fringe Reddit debate. It is a merchandising toggle.

Why it matters: frozen foods is not supposed to be a hype category. Yet here we are, watching better-for-you positioning turn basic fries into venture bait. When retailers build filters around a claim, that claim becomes shelf power.

Quick take: the next wave of frozen growth may not come from new formats. It may come from rewriting the ingredient deck on the classics.