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**From MLM to Aisle 5**

5h ago · 3 sources · distribution

BODi is stepping into the store aisle for the first time.

Shakeology is launching in more than 80 Sprouts Farmers Market locations next week, with a rollout to 640-plus The Vitamin Shoppe stores later this year. The brand also locked in a distribution partnership with KeHE, whose network reaches more than 30,000 grocery, supermarket and online retailers.

For a company known for P90X, Insanity and a multi-level marketing machine, that is a sharp turn. BODi wound down its MLM model at the end of 2024, cut roughly a third of its workforce and shifted to a single-level affiliate program. Now it is going physical.

The product is positioned squarely in premium wellness. A 160-calorie Shakeology bag runs $34.99 for a seven-serving format. The vegan version packs 30 superfoods and 16 grams of protein. The whey formula delivers 17 grams.

Why it matters. Digital fitness brands are learning that subscriptions alone are not enough. Retail shelves offer visibility, impulse and a different kind of scale. KeHE opens a door to 30,000 potential retail touchpoints. That is a bigger megaphone than any affiliate link.

Quick take. The real pivot is not just from MLM to retail. It is from community-driven selling to competing head-on with every other protein powder at Sprouts and The Vitamin Shoppe. Shelf space is less forgiving than a Facebook group. BODi is betting its brand can travel.

Key facts

  • BODi’s Shakeology line is launching at more than 80 Sprouts Farmers Market locations next week.
  • Shakeology will roll out across The Vitamin Shoppe’s 640-plus stores later this year.
  • BODi has secured a distribution partnership with KeHE, whose network reaches more than 30,000 grocery, supermarket and online retailers.
  • The 160-calorie Shakeology drink will retail at $34.99 for a seven-serving bag at both Sprouts and The Vitamin Shoppe.
  • The vegan Shakeology formula includes more than 30 superfoods and offers 16 grams of protein, while the whey formula provides 17 grams of protein.
  • The Sprouts and Vitamin Shoppe deals mark BODi’s first brick-and-mortar retail distribution agreements for its nutrition products.
  • BODi wound down its multi-level marketing model at the end of 2024, cut roughly a third of its workforce and transitioned to a single-level affiliate program.
  • Carrie Underwood is expanding her health and wellness app business fit52 into a CPG-aligned platform company with the launch of HiNote, a nutrition brand aimed primarily at female consumers.
  • 80
  • 640-plus
  • 30,000
  • 160-calorie
  • $34.99
  • seven-serving
  • 30 superfoods
  • 16 grams

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