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**Grandma’s Cottage Cheese Just Raised $500m**

2h ago · 5 sources · trend

Cottage cheese is having a moment. Scratch that. It is having a full blown comeback.

In the US, cottage cheese sales topped $2bn in 2025, up 19.2% in dollar terms and 13.9% in volume, according to Circana. Private label is riding the wave with $673m in sales, up 10% year on year and 7% in units. Five years ago, few would have bet on curds as a growth engine. Now it sits squarely in the high-protein, low-calorie sweet spot consumers cannot get enough of.

Challenger brands lit the fuse. Good Culture pushed snack-sized pots, seasonal flavours and viral recipe ideas, helping reframe cottage cheese as healthy snacking, not diet food. Investors noticed. The brand just secured backing from L Catterton in a deal valuing it at more than $500m.

The UK is moving fast too. All Things sold one million pots in four months after launching in January and became the best-selling cottage cheese SKU on Ocado. Demand is so strong the company is investing to double capacity by the end of the year.

Zoom out and the runway looks long. Globally, the category is forecast to grow at a 6% CAGR to 2031, with Asia-Pacific leading at 8% CAGR.

Why it matters. Protein is not a trend, it is infrastructure. Cottage cheese shows how an old commodity can be repositioned into a modern growth story. The real twist? Private label is keeping pace. When store brands grow at 10% in dollars in a hot category, branded players need more than vibes and viral recipes to win.

Key facts

  • Cottage cheese demand has surged over the past five years, driven by mainstream interest in healthy, high-protein and low-calorie foods.
  • In the US, cottage cheese sales topped $2bn in 2025, up 19.2% in dollar terms and 13.9% in volume, according to Circana.
  • Private label led US cottage cheese growth with $673m in sales, up 10% year on year, alongside a 7% rise in unit volumes.
  • Globally, the cottage cheese category is forecast to grow at a 6% CAGR to 2031, with Asia-Pacific the fastest-growing region at 8% CAGR.
  • UK brand All Things sold one million pots of cottage cheese in four months after launching in January.
  • All Things became the best-selling cottage cheese SKU on Ocado following its launch.
  • To keep up with demand, All Things is investing in Yester Farm Dairies to upgrade machinery and add new lines, with the aim of doubling capacity by the end of the year.
  • In the US, Good Culture has secured fresh backing from private equity firm L Catterton to support its next growth phase, in a deal valuing the business at more than $500m.
  • Challenger brands such as Good Culture helped accelerate the category revival with snack-sized pots, seasonal flavours and viral recipe ideas.
  • $2bn
  • 19.2%
  • 13.9%
  • $673m
  • 10%
  • 7%
  • 6% CAGR
  • 8% CAGR

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