**From Farm Waste to Focus Pills**

Seppic just turned strawberry leaves into a brain health play.

The company unveiled a strawberry leaf extract targeting the gut–brain axis for brain health applications. Yes, the leaves. The part usually discarded during cultivation. Turns out they are rich in polyphenols, particularly ellagitannins, and now they are being repositioned from farm waste to cognitive support ingredient.

The data hook is real. In a yet-to-be published study of 98 adults aged 60–80 with age-related cognitive decline, supplementation led to significant improvements in visual and verbal memory versus placebo. After 12 weeks, participants saw a 23% reduction in memory errors. After 6 weeks, perceived stress dropped by 11%.

Timing matters. The global brain health supplements market is forecast to grow at a 13% CAGR between 2025–2030. Memory is already the largest slice, representing around 25% of the market. Seppic is not dabbling in a niche. They are aiming at the core.

There is also a supply chain angle. The strawberry leaves are sourced in Brittany, France and the final ingredient is manufactured in France, creating a 100% French supply chain.

Why it matters. Brain health is moving from fringe to front of store, and brands want differentiated, story-driven ingredients. A clinically backed extract made from upcycled strawberry leaves checks a lot of boxes at once. The contrarian take. The next wave of cognitive products may not come from exotic botanicals. It might come from the parts of the plant we used to throw away.